I’ve had fairly hit and miss luck with promotion over the year and a bit I’ve been publishing, but recently, in order to spur my sales a bit I jumped on the chance to get in on one of Patty’s Promos.
Patty Jansen, a damned fine author in her own right, spends time each month running a promotion through her website, and a couple of weeks ago High Moon Rising Volume One was part of her 99c promotion.
Given that my books are pretty damn niche, I wasn’t expecting big things, and since my promotions have been limited to giving away books for free before now, a sales promotion was something I was very new to.
However, I was pleasantly suprise by the results. Over the course of the weekend, I ended up selling about twenty books. This may not sound like much, but it was twenty more than I’d sold in the previous month!
I’ve made no bones about the fact that promotion is my least favourite part of indie publishing, mainly because its time away from writing, but finding a good promo is brilliant. Unfortunately for me, I’m going to have to get back on the proverbial wagon soon, because Call of Herne is veering over the horizon. Currently, my goal is to finish The Delta Children by the end of October, and get a head start on season 2 of my main books for 2017.
It’s a steep learning curve, but you live or die by it, I suppose.